Hustle and innovation to me will always be linked along with this other sports metaphor “Love of the game”. I know Michael Jordan still plays basketball, Tony Hawk still skates, and ex NHL’er try out for the US pond hockey championship. There are no real incentives, no cheering crowds, no huge endorsements. Those days have past, but I believe that with all these people there is a deep passion. It is that passion, the love of the activity and the total immersion that can be a wellspring for innovation. If you don’t love what you are doing and don’t believe in it 100% then I feel that this type of creativity will always slightly out of reach.