Learning Locally at your Library: Twitter Lessons

Here is the Twitter lesson outline that Melissa and I have created as part of the “Jobs, Dreams and You” series. It covers the basics you would need to know to start using Twitter as a job finding tool. Let me know what you think.

Lesson 1

Twitter is one of those social networking tools that has exploded in popularity. The concept is simple: you simply send out a status update, that is seen by your followers. Likewise, you follow other people and see their updates.

But Twitter is about more than just “what I had for breakfast” updates. You can use Twitter to establish an online presence by sharing what you’re reading, how your job search is going, to find other professionals in your field, and to network with them. The end result is that when an opportunity arises, you will have already made the connections, and that can help you get your foot in the door.

Check out these videos that explain how Twitter works.

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Lesson 2

Creating an account.

This screencast will take you step-by-step through the account creation process.

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Include a link to your blog or your resume in your bio. Since your bio can only be 160 characters, try using TinyURL to shorten the link.

Another good idea is to use a professional-looking avatar not a cartoonand a good clean background with possibly your logo – the equivalent of a business card.

Remember, Twitter is not just a network of individuals. More and more organizations, including potential employers and clients, are creating Twitter accounts. Use this to your advantage by following them, and when they follow you back, they’ll see the amazingly talented person that you are… provided you send out intelligent, well-crafted tweets that communicate your potential.

Lesson 3

Following and Followers

The key to getting followers is to follow others. Use a directory like Twellow.com to search for Twitter users by location, category or keyword. When you follow people, usually they follow you back.

Here are some sites you might want to follow.









Just enter the text below into the search box and press enter. Then click on the logo that appears and then click on the follow button.


You can also click on the “Find people” link at the top of the page and then click on the “Find on Twitter” and enter terms such as Fort Wayne Jobs.


Lesson Four

Tips and tricks

The @ symbol appears when you reply to another user’s tweet. This starts a conversation with that person. It’s also a way to mention someone, which gets their attention. You can send a direct message to someone by putting a D and a space before their name in a tweet.

You can tag a tweet by putting a # sign in front of a keyword. So if you’re sending out a tweet about your resume, for instance, you can tag the word “resume” to make it more easily searchable.

You can retweet a post to your followers that you found entertaining or interesting. The best way to do this RT: @orginalposter The 10 best ways to …. It gives credit to the person the originated the post.

Lesson 5

Other resources

So you have created and account and are following local organizations that are advertising jobs. Now you are off and running. Take a look at the articles and find news ways to harness the power of Twitter.

Job searching on Twitter


“Find a Job on Twitter” by Sarah Evans. Mashable: the Social Media Guide,

March 13, 2009.


“7 Secrets to Getting Your Next Job Using Social Media” by Dan Schawbel. Mashable: the Social Media Guide, January 5, 2009.


“Twitter Yourself a Job” by Jonnelle Marte. The Wall Street Journal | Personal Finance, January 4, 2009.


“A New Job Just a Tweet Away” by Sarah E. Needleman. The Wall Street Journal | News & Trends, September 9, 2009.


Comments 2

  • Hey Shawn,

    Great tutorial! I’ve been getting into screencasting a bit as well recently, and found some of the tips on nettuts really handy for actual screen capturing and production: http://net.tutsplus.com/articles/general/how-to-create-screencasts/.

    The author mentions Blip.tv, which I’ve been using, and I have to say the quality of screencasts/regular videos turn out very well. Another service I tried (when just making screencasts), is screenr.com. I think that site provides the simplest way to record screencasts, and the quality is the best I’ve seen. The bum deal is you can’t do any editing, and the screencasts have to be only 5 mins long.

    Anyway, thought I’d share some of my experiences screencasting with ya based on my obsession with video quality! Once again, I think you did a great job putting this together.

  • Hi Brian,
    Thanks for the feedback. I have heard of screenr.com but not tried it yet. Melissa is using Camtasia. I will check out the tutorial. Thanks for the information, I am always looking to up the video quality.


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